{"id":416,"date":"2026-08-30T01:06:26","date_gmt":"2026-08-30T01:06:26","guid":{"rendered":"https:\/\/comunicadores.org.py\/?p=416"},"modified":"2026-09-01T21:55:47","modified_gmt":"2026-09-01T21:55:47","slug":"desmontando-mitos-de-la-comunicacion-gubernamental","status":"publish","type":"post","link":"https:\/\/comunicadores.org.py\/index.php\/2026\/08\/30\/desmontando-mitos-de-la-comunicacion-gubernamental\/profesionalizacion\/","title":{"rendered":"Desmontando mitos de la comunicaci\u00f3n gubernamental"},"content":{"rendered":"\n<style data-wp-block-html=\"css\">\n\/* ==========================================================\n   SCP\n   ART\u00cdCULO \/ AN\u00c1LISIS EDITORIAL\n   VERSI\u00d3N COMPLETA CORREGIDA\n   ========================================================== *\/\n\n.scp-analysis {\n\n    \/* ======================================================\n       PALETA\n       ====================================================== *\/\n\n    --paper: #f8f7f3;\n    --paper-alt: #efeee8;\n    --white: #ffffff;\n\n    --ink: #181818;\n    --text: #343432;\n    --soft-text: #656560;\n    --muted: #85847e;\n\n    --line: #d5d3cc;\n    --line-dark: #aaa8a0;\n\n    --accent: #9f312f;\n    --accent-dark: #76201f;\n\n    background: var(--paper);\n\n    color: var(--text);\n\n    font-family:\n        Arial,\n        Helvetica,\n        sans-serif;\n\n    font-size: 17px;\n\n    line-height: 1.75;\n\n    -webkit-font-smoothing: antialiased;\n\n    width: 100%;\n    max-width: 100%;\n    overflow-x: hidden;\n}\n\n\n\/* ==========================================================\n   BOX SIZING \/ SEGURIDAD GENERAL\n   ========================================================== *\/\n\n.scp-analysis *,\n.scp-analysis *::before,\n.scp-analysis *::after {\n    box-sizing: border-box;\n}\n\n\n.scp-analysis img {\n    max-width: 100%;\n    height: auto;\n}\n\n\n.scp-analysis h1,\n.scp-analysis h2,\n.scp-analysis h3,\n.scp-analysis p,\n.scp-analysis span,\n.scp-analysis strong,\n.scp-analysis a {\n    word-break: normal;\n    overflow-wrap: break-word;\n}\n\n\n\/* ==========================================================\n   CONTENEDORES\n   ========================================================== *\/\n\n.scp-wrap {\n    width: min(1200px, calc(100% - 48px));\n\n    margin-inline: auto;\n}\n\n\n.scp-reading {\n    width: min(760px, calc(100% - 30px));\n\n    margin-inline: auto;\n}\n\n\n\n\/* ==========================================================\n   HEADER\n   ========================================================== *\/\n\n.scp-analysis__header {\n    padding:\n        35px\n        0\n        55px;\n}\n\n\n.scp-analysis__topline {\n    display: flex;\n\n    align-items: center;\n    justify-content: space-between;\n\n    gap: 20px;\n\n    min-width: 0;\n\n    padding-bottom: 15px;\n\n    border-bottom: 1px solid var(--ink);\n}\n\n\n.scp-analysis__section,\n.scp-analysis__type {\n    min-width: 0;\n\n    font-size: 0.68rem;\n\n    font-weight: 700;\n\n    letter-spacing: 0.14em;\n\n    text-transform: uppercase;\n}\n\n\n.scp-analysis__section {\n    color: var(--accent);\n}\n\n\n.scp-analysis__type {\n    color: var(--muted);\n}\n\n\n\n\/* ==========================================================\n   TITULAR\n   ========================================================== *\/\n\n.scp-analysis__title-area {\n    max-width: 1050px;\n    min-width: 0;\n\n    padding-top: 58px;\n}\n\n\n.scp-analysis__kicker {\n    margin:\n        0\n        0\n        16px;\n\n    color: var(--accent);\n\n    font-size: 0.72rem;\n\n    font-weight: 700;\n\n    letter-spacing: 0.14em;\n\n    text-transform: uppercase;\n}\n\n\n.scp-analysis h1 {\n    width: 100%;\n    max-width: 970px;\n\n    margin: 0;\n\n    color: var(--ink);\n\n    font-family:\n        Georgia,\n        \"Times New Roman\",\n        serif;\n\n    font-size: clamp(3.2rem, 6vw, 6.4rem);\n\n    font-weight: 400;\n\n    line-height: 0.96;\n\n    letter-spacing: -0.05em;\n\n    white-space: normal;\n\n    word-break: normal;\n    overflow-wrap: break-word;\n\n    hyphens: auto;\n}\n\n\n.scp-analysis__deck {\n    max-width: 760px;\n\n    margin:\n        30px\n        0\n        0;\n\n    color: #4d4d49;\n\n    font-family:\n        Georgia,\n        \"Times New Roman\",\n        serif;\n\n    font-size: clamp(1.2rem, 2vw, 1.48rem);\n\n    line-height: 1.55;\n}\n\n\n\n\/* ==========================================================\n   CR\u00c9DITOS\n   ========================================================== *\/\n\n.scp-analysis__credits {\n    display: grid;\n\n    grid-template-columns:\n        minmax(0, 1.4fr)\n        minmax(0, 1fr)\n        minmax(0, 1fr);\n\n    margin-top: 45px;\n\n    border-top: 1px solid var(--line);\n    border-bottom: 1px solid var(--line);\n}\n\n\n.scp-analysis__credit {\n    min-width: 0;\n\n    padding:\n        18px\n        25px\n        18px\n        0;\n\n    border-right: 1px solid var(--line);\n}\n\n\n.scp-analysis__credit + .scp-analysis__credit {\n    padding-left: 25px;\n}\n\n\n.scp-analysis__credit:last-child {\n    border-right: 0;\n}\n\n\n.scp-analysis__credit span {\n    display: block;\n\n    margin-bottom: 3px;\n\n    color: var(--muted);\n\n    font-size: 0.62rem;\n\n    font-weight: 700;\n\n    letter-spacing: 0.11em;\n\n    text-transform: uppercase;\n}\n\n\n.scp-analysis__credit strong,\n.scp-analysis__credit time {\n    display: block;\n\n    width: 100%;\n\n    color: var(--ink);\n\n    font-size: 0.82rem;\n\n    font-weight: 700;\n\n    overflow-wrap: break-word;\n}\n\n\n\n\/* ==========================================================\n   HERO\n   ========================================================== *\/\n\n.scp-analysis__hero {\n    width: 100%;\n\n    margin: 0;\n\n    padding:\n        0\n        0\n        20px;\n}\n\n\n.scp-analysis__hero img {\n    display: block;\n\n    width: 100%;\n    max-width: 100%;\n    height: auto;\n\n    aspect-ratio: 16 \/ 9;\n\n    object-fit: cover;\n\n    background: var(--paper-alt);\n}\n\n\n.scp-analysis__hero figcaption {\n    max-width: 760px;\n\n    margin-top: 11px;\n\n    color: var(--muted);\n\n    font-size: 0.72rem;\n\n    line-height: 1.5;\n}\n\n\n\n\/* ==========================================================\n   AUTOR\n   ========================================================== *\/\n\n.scp-author {\n    margin-top: 32px;\n}\n\n\n.scp-author__inner {\n    display: grid;\n\n    grid-template-columns:\n        190px\n        minmax(0, 1fr);\n\n    gap: 38px;\n\n    align-items: center;\n\n    min-width: 0;\n\n    padding:\n        35px\n        0;\n\n    border-top: 1px solid var(--line);\n    border-bottom: 1px solid var(--line);\n}\n\n\n\/* FOTO *\/\n\n.scp-author__portrait {\n    width: 190px;\n    height: 190px;\n\n    margin: 0;\n\n    overflow: hidden;\n\n    background: #dddcd6;\n}\n\n\n.scp-author__portrait img {\n    display: block;\n\n    width: 100%;\n    height: 100%;\n\n    object-fit: cover;\n\n    object-position: center 25%;\n\n    filter: grayscale(100%);\n}\n\n\n\/* INFORMACI\u00d3N *\/\n\n.scp-author__content {\n    min-width: 0;\n}\n\n\n.scp-author__eyebrow {\n    display: block;\n\n    margin-bottom: 6px;\n\n    color: var(--accent);\n\n    font-size: 0.63rem;\n\n    font-weight: 800;\n\n    letter-spacing: 0.14em;\n\n    text-transform: uppercase;\n}\n\n\n.scp-author__content h2 {\n    width: 100%;\n    max-width: 100%;\n\n    margin: 0;\n\n    color: var(--ink);\n\n    font-family:\n        Georgia,\n        \"Times New Roman\",\n        serif;\n\n    font-size: clamp(1.8rem, 3vw, 2.5rem);\n\n    font-weight: 400;\n\n    line-height: 1.08;\n\n    letter-spacing: -0.025em;\n\n    white-space: normal;\n\n    overflow-wrap: break-word;\n\n    hyphens: auto;\n}\n\n\n.scp-author__role {\n    margin:\n        8px\n        0\n        17px;\n\n    color: var(--soft-text);\n\n    font-size: 0.82rem;\n\n    font-weight: 700;\n}\n\n\n.scp-author__description {\n    max-width: 660px;\n\n    margin:\n        0\n        0\n        15px;\n\n    color: var(--text);\n\n    font-size: 0.9rem;\n\n    line-height: 1.65;\n}\n\n\n.scp-author__source {\n    display: inline-flex;\n\n    align-items: center;\n\n    gap: 8px;\n\n    max-width: 100%;\n\n    padding-bottom: 3px;\n\n    border-bottom: 1px solid var(--accent);\n\n    color: var(--accent-dark);\n\n    font-size: 0.75rem;\n\n    font-weight: 700;\n\n    text-decoration: none;\n\n    transition:\n        color 0.2s ease,\n        border-color 0.2s ease;\n\n    overflow-wrap: anywhere;\n}\n\n\n.scp-author__source:hover {\n    color: var(--ink);\n\n    border-color: var(--ink);\n}\n\n\n\n\/* ==========================================================\n   PRESENTACI\u00d3N DE LA SCP\n   ========================================================== *\/\n\n.scp-introduction {\n    margin-top: 48px;\n\n    padding:\n        55px\n        0;\n\n    border-top: 1px solid var(--line);\n    border-bottom: 1px solid var(--line);\n\n    background: var(--paper-alt);\n}\n\n\n.scp-introduction__label {\n    margin-bottom: 18px;\n\n    color: var(--accent);\n\n    font-size: 0.66rem;\n\n    font-weight: 800;\n\n    letter-spacing: 0.14em;\n\n    text-transform: uppercase;\n}\n\n\n.scp-introduction__text {\n    width: 100%;\n    max-width: 100%;\n\n    margin: 0;\n\n    color: var(--ink);\n\n    font-family:\n        Georgia,\n        \"Times New Roman\",\n        serif;\n\n    font-size: clamp(1.25rem, 2.2vw, 1.65rem);\n\n    line-height: 1.65;\n}\n\n\n\n\/* ==========================================================\n   CUERPO\n   ========================================================== *\/\n\n.scp-analysis__body {\n    padding:\n        75px\n        0\n        110px;\n}\n\n\n.scp-analysis__body p {\n    margin-top: 0;\n}\n\n\n.scp-summary,\n.scp-thesis,\n.scp-editorial-quote,\n.scp-focus,\n.scp-takeaway,\n.scp-source,\n.scp-reference {\n    width: 100%;\n    max-width: 100%;\n    min-width: 0;\n}\n\n\n.scp-summary__opening {\n    color: var(--ink);\n\n    font-family:\n        Georgia,\n        \"Times New Roman\",\n        serif;\n\n    font-size: 1.26rem;\n\n    line-height: 1.7;\n}\n\n\n\n\/* ==========================================================\n   ENCABEZADO EDITORIAL\n   ========================================================== *\/\n\n.scp-editorial-heading {\n    width: 100%;\n    min-width: 0;\n\n    margin-bottom: 30px;\n\n    padding-top: 18px;\n\n    border-top: 3px solid var(--ink);\n}\n\n\n.scp-editorial-heading > span {\n    display: block;\n\n    margin-bottom: 8px;\n\n    color: var(--accent);\n\n    font-size: 0.66rem;\n\n    font-weight: 800;\n\n    letter-spacing: 0.14em;\n\n    text-transform: uppercase;\n}\n\n\n.scp-editorial-heading h2 {\n    width: 100%;\n    max-width: 700px;\n\n    margin: 0;\n\n    color: var(--ink);\n\n    font-family:\n        Georgia,\n        \"Times New Roman\",\n        serif;\n\n    font-size: clamp(2rem, 4vw, 3.2rem);\n\n    font-weight: 400;\n\n    line-height: 1.08;\n\n    letter-spacing: -0.03em;\n\n    white-space: normal;\n\n    overflow-wrap: break-word;\n\n    hyphens: auto;\n}\n\n\n\n\/* ==========================================================\n   MITOS\n   ========================================================== *\/\n\n.scp-thesis {\n    margin-top: 85px;\n}\n\n\n.scp-thesis__header {\n    display: grid;\n\n    grid-template-columns:\n        58px\n        minmax(0, 1fr);\n\n    gap: 24px;\n\n    width: 100%;\n    min-width: 0;\n\n    margin-bottom: 28px;\n\n    padding-top: 18px;\n\n    border-top: 1px solid var(--ink);\n}\n\n\n.scp-thesis__header > div {\n    min-width: 0;\n}\n\n\n.scp-thesis__number {\n    padding-top: 6px;\n\n    color: var(--accent);\n\n    font-family:\n        Georgia,\n        \"Times New Roman\",\n        serif;\n\n    font-size: 1.45rem;\n}\n\n\n.scp-thesis__label {\n    display: block;\n\n    margin-bottom: 5px;\n\n    color: var(--muted);\n\n    font-size: 0.63rem;\n\n    font-weight: 800;\n\n    letter-spacing: 0.13em;\n\n    text-transform: uppercase;\n}\n\n\n.scp-thesis h2 {\n    width: 100%;\n    max-width: 650px;\n\n    margin: 0;\n\n    color: var(--ink);\n\n    font-family:\n        Georgia,\n        \"Times New Roman\",\n        serif;\n\n    font-size: clamp(1.9rem, 3.5vw, 2.75rem);\n\n    font-weight: 400;\n\n    line-height: 1.13;\n\n    letter-spacing: -0.025em;\n\n    white-space: normal;\n\n    word-break: normal;\n    overflow-wrap: break-word;\n\n    hyphens: auto;\n}\n\n\n.scp-thesis > p {\n    margin-bottom: 1.55em;\n}\n\n\n\n\/* ==========================================================\n   IDEA CENTRAL\n   ========================================================== *\/\n\n.scp-editorial-quote {\n    margin:\n        70px\n        0;\n\n    padding:\n        40px\n        0;\n\n    border-top: 1px solid var(--line-dark);\n    border-bottom: 1px solid var(--line-dark);\n}\n\n\n.scp-editorial-quote__label {\n    display: block;\n\n    margin-bottom: 14px;\n\n    color: var(--accent);\n\n    font-size: 0.65rem;\n\n    font-weight: 800;\n\n    letter-spacing: 0.14em;\n\n    text-transform: uppercase;\n}\n\n\n.scp-editorial-quote p {\n    margin: 0;\n\n    color: var(--ink);\n\n    font-family:\n        Georgia,\n        \"Times New Roman\",\n        serif;\n\n    font-size: clamp(1.45rem, 2.8vw, 2rem);\n\n    font-style: italic;\n\n    line-height: 1.5;\n}\n\n\n\n\/* ==========================================================\n   \u00c9TICA \/ CIUDADAN\u00cdA\n   ========================================================== *\/\n\n.scp-focus {\n    position: relative;\n\n    margin-top: 90px;\n\n    padding:\n        42px\n        45px\n        45px\n        48px;\n\n    border-top: 1px solid var(--line-dark);\n    border-bottom: 1px solid var(--line-dark);\n\n    background: #f0efe9;\n\n    color: var(--text);\n}\n\n\n.scp-focus__rule {\n    position: absolute;\n\n    top: 42px;\n    left: 0;\n\n    width: 5px;\n    height: 48px;\n\n    background: var(--accent);\n}\n\n\n.scp-focus__eyebrow {\n    margin:\n        0\n        0\n        10px;\n\n    color: var(--accent);\n\n    font-size: 0.65rem;\n\n    font-weight: 800;\n\n    letter-spacing: 0.14em;\n\n    text-transform: uppercase;\n}\n\n\n.scp-focus h2 {\n    width: 100%;\n    max-width: 650px;\n\n    margin:\n        0\n        0\n        24px;\n\n    color: var(--ink);\n\n    font-family:\n        Georgia,\n        \"Times New Roman\",\n        serif;\n\n    font-size: clamp(2rem, 4vw, 3rem);\n\n    font-weight: 400;\n\n    line-height: 1.08;\n\n    letter-spacing: -0.03em;\n\n    white-space: normal;\n\n    overflow-wrap: break-word;\n\n    hyphens: auto;\n}\n\n\n.scp-focus p:not(.scp-focus__eyebrow) {\n    max-width: 670px;\n\n    margin-bottom: 1.4em;\n\n    color: #43433f;\n\n    font-size: 1rem;\n\n    line-height: 1.75;\n}\n\n\n.scp-focus p:last-child {\n    margin-bottom: 0;\n}\n\n\n\n\/* ==========================================================\n   PARA EL DEBATE EN PARAGUAY\n   ========================================================== *\/\n\n.scp-takeaway {\n    margin-top: 85px;\n\n    padding-top: 22px;\n\n    border-top: 3px solid var(--accent);\n}\n\n\n.scp-takeaway__label {\n    display: block;\n\n    margin-bottom: 8px;\n\n    color: var(--accent);\n\n    font-size: 0.65rem;\n\n    font-weight: 800;\n\n    letter-spacing: 0.14em;\n\n    text-transform: uppercase;\n}\n\n\n.scp-takeaway h2 {\n    width: 100%;\n    max-width: 650px;\n\n    margin:\n        0\n        0\n        22px;\n\n    color: var(--ink);\n\n    font-family:\n        Georgia,\n        \"Times New Roman\",\n        serif;\n\n    font-size: clamp(2rem, 4vw, 3rem);\n\n    font-weight: 400;\n\n    line-height: 1.1;\n\n    letter-spacing: -0.025em;\n\n    white-space: normal;\n\n    overflow-wrap: break-word;\n\n    hyphens: auto;\n}\n\n\n\n\/* ==========================================================\n   FUENTE ORIGINAL\n   ========================================================== *\/\n\n.scp-source {\n    margin-top: 90px;\n\n    padding:\n        38px\n        40px;\n\n    border: 1px solid var(--line);\n\n    background: var(--white);\n}\n\n\n.scp-source__eyebrow {\n    display: block;\n\n    margin-bottom: 8px;\n\n    color: var(--accent);\n\n    font-size: 0.63rem;\n\n    font-weight: 800;\n\n    letter-spacing: 0.14em;\n\n    text-transform: uppercase;\n}\n\n\n.scp-source h2 {\n    width: 100%;\n    max-width: 100%;\n\n    margin:\n        0\n        0\n        13px;\n\n    color: var(--ink);\n\n    font-family:\n        Georgia,\n        \"Times New Roman\",\n        serif;\n\n    font-size: 1.65rem;\n\n    font-weight: 400;\n\n    line-height: 1.2;\n\n    white-space: normal;\n\n    overflow-wrap: break-word;\n}\n\n\n.scp-source p {\n    margin-bottom: 23px;\n\n    color: var(--soft-text);\n}\n\n\n.scp-source__link {\n    display: inline-flex;\n\n    gap: 12px;\n\n    align-items: center;\n\n    max-width: 100%;\n\n    padding-bottom: 4px;\n\n    border-bottom: 1px solid var(--accent);\n\n    color: var(--accent-dark);\n\n    font-size: 0.84rem;\n\n    font-weight: 700;\n\n    line-height: 1.5;\n\n    text-decoration: none;\n\n    transition:\n        color 0.2s ease,\n        border-color 0.2s ease;\n\n    overflow-wrap: anywhere;\n}\n\n\n.scp-source__link:hover {\n    color: var(--ink);\n\n    border-color: var(--ink);\n}\n\n\n\n\/* ==========================================================\n   REFERENCIA\n   ========================================================== *\/\n\n.scp-reference {\n    margin-top: 45px;\n\n    padding-top: 20px;\n\n    border-top: 1px solid var(--line);\n}\n\n\n.scp-reference > span {\n    display: block;\n\n    margin-bottom: 7px;\n\n    color: var(--muted);\n\n    font-size: 0.62rem;\n\n    font-weight: 800;\n\n    letter-spacing: 0.12em;\n\n    text-transform: uppercase;\n}\n\n\n.scp-reference p {\n    width: 100%;\n    max-width: 100%;\n\n    margin: 0;\n\n    color: var(--muted);\n\n    font-size: 0.76rem;\n\n    line-height: 1.6;\n\n    overflow-wrap: anywhere;\n}\n\n\n\n\/* ==========================================================\n   TABLET\n   ========================================================== *\/\n\n@media (max-width: 850px) {\n\n    .scp-analysis__credits {\n        grid-template-columns:\n            minmax(0, 1fr)\n            minmax(0, 1fr);\n    }\n\n\n    .scp-analysis__credit:nth-child(2) {\n        border-right: 0;\n    }\n\n\n    .scp-analysis__credit:last-child {\n        grid-column: 1 \/ -1;\n\n        padding-left: 0;\n\n        border-top: 1px solid var(--line);\n    }\n\n\n    .scp-author__inner {\n        grid-template-columns:\n            160px\n            minmax(0, 1fr);\n    }\n\n\n    .scp-author__portrait {\n        width: 160px;\n        height: 175px;\n    }\n\n}\n\n\n\n\/* ==========================================================\n   MOBILE\n   CORREGIDO PARA EVITAR T\u00cdTULOS CORTADOS\n   ========================================================== *\/\n\n@media (max-width: 620px) {\n\n    \/* ======================================================\n       SEGURIDAD GENERAL\n       ====================================================== *\/\n\n    .scp-analysis {\n        width: 100%;\n        max-width: 100%;\n\n        overflow-x: hidden;\n    }\n\n\n    .scp-analysis *,\n    .scp-analysis *::before,\n    .scp-analysis *::after {\n        max-width: 100%;\n    }\n\n\n    .scp-analysis h1,\n    .scp-analysis h2,\n    .scp-analysis h3,\n    .scp-analysis p,\n    .scp-analysis span,\n    .scp-analysis strong,\n    .scp-analysis a {\n        white-space: normal !important;\n\n        word-break: normal;\n\n        overflow-wrap: break-word;\n    }\n\n\n    \/* ======================================================\n       CONTENEDORES\n       ====================================================== *\/\n\n    .scp-wrap {\n        width: calc(100% - 32px);\n\n        max-width: 100%;\n\n        margin-inline: auto;\n    }\n\n\n    .scp-reading {\n        width: calc(100% - 32px);\n\n        max-width: 760px;\n\n        margin-inline: auto;\n    }\n\n\n    \/* ======================================================\n       HEADER\n       ====================================================== *\/\n\n    .scp-analysis__type {\n        display: none;\n    }\n\n\n    .scp-analysis__header {\n        padding-top: 24px;\n        padding-bottom: 36px;\n    }\n\n\n    .scp-analysis__topline {\n        width: 100%;\n\n        min-width: 0;\n    }\n\n\n    .scp-analysis__section {\n        max-width: 100%;\n\n        font-size: 0.62rem;\n\n        line-height: 1.4;\n\n        letter-spacing: 0.11em;\n    }\n\n\n    .scp-analysis__title-area {\n        width: 100%;\n\n        min-width: 0;\n\n        padding-top: 34px;\n    }\n\n\n    .scp-analysis__kicker {\n        margin-bottom: 14px;\n\n        font-size: 0.65rem;\n\n        line-height: 1.45;\n\n        letter-spacing: 0.11em;\n    }\n\n\n    \/* ======================================================\n       H1 PRINCIPAL\n       ====================================================== *\/\n\n    .scp-analysis h1 {\n        width: 100%;\n\n        max-width: 100%;\n\n        margin: 0;\n\n        font-size: clamp(2.15rem, 10.5vw, 3rem);\n\n        line-height: 1.02;\n\n        letter-spacing: -0.035em;\n\n        overflow-wrap: break-word;\n\n        word-break: normal;\n\n        hyphens: auto;\n    }\n\n\n    .scp-analysis__deck {\n        width: 100%;\n\n        max-width: 100%;\n\n        margin-top: 22px;\n\n        font-size: 1.05rem;\n\n        line-height: 1.55;\n    }\n\n\n    \/* ======================================================\n       CR\u00c9DITOS\n       ====================================================== *\/\n\n    .scp-analysis__credits {\n        grid-template-columns:\n            minmax(0, 1fr);\n\n        width: 100%;\n\n        max-width: 100%;\n\n        margin-top: 30px;\n    }\n\n\n    .scp-analysis__credit,\n    .scp-analysis__credit + .scp-analysis__credit {\n        min-width: 0;\n\n        padding:\n            13px\n            0;\n\n        border-right: 0;\n\n        border-bottom: 1px solid var(--line);\n    }\n\n\n    .scp-analysis__credit:last-child {\n        grid-column: auto;\n\n        border-top: 0;\n    }\n\n\n    .scp-analysis__credit strong,\n    .scp-analysis__credit time {\n        display: block;\n\n        width: 100%;\n\n        font-size: 0.8rem;\n\n        line-height: 1.4;\n\n        overflow-wrap: break-word;\n    }\n\n\n    \/* ======================================================\n       HERO\n       ====================================================== *\/\n\n    .scp-analysis__hero {\n        width: 100%;\n    }\n\n\n    .scp-analysis__hero img {\n        display: block;\n\n        width: 100%;\n\n        max-width: 100%;\n\n        height: auto;\n\n        aspect-ratio: 16 \/ 9;\n\n        object-fit: cover;\n    }\n\n\n    .scp-analysis__hero figcaption {\n        width: 100%;\n\n        max-width: 100%;\n\n        font-size: 0.68rem;\n\n        line-height: 1.5;\n    }\n\n\n    \/* ======================================================\n       AUTOR\n       ====================================================== *\/\n\n    .scp-author {\n        margin-top: 22px;\n    }\n\n\n    .scp-author__inner {\n        display: grid;\n\n        grid-template-columns:\n            88px\n            minmax(0, 1fr);\n\n        gap: 16px;\n\n        width: 100%;\n\n        min-width: 0;\n\n        align-items: start;\n\n        padding:\n            24px\n            0;\n    }\n\n\n    .scp-author__portrait {\n        width: 88px;\n\n        height: 108px;\n    }\n\n\n    .scp-author__content {\n        min-width: 0;\n\n        width: 100%;\n    }\n\n\n    .scp-author__content h2 {\n        width: 100%;\n\n        max-width: 100%;\n\n        font-size: 1.35rem;\n\n        line-height: 1.08;\n\n        letter-spacing: -0.02em;\n\n        overflow-wrap: break-word;\n\n        hyphens: auto;\n    }\n\n\n    .scp-author__role {\n        margin-bottom: 9px;\n\n        font-size: 0.72rem;\n\n        line-height: 1.4;\n    }\n\n\n    .scp-author__description {\n        width: 100%;\n\n        max-width: 100%;\n\n        font-size: 0.8rem;\n\n        line-height: 1.55;\n    }\n\n\n    .scp-author__source {\n        max-width: 100%;\n\n        flex-wrap: wrap;\n\n        font-size: 0.69rem;\n\n        line-height: 1.4;\n    }\n\n\n    \/* ======================================================\n       PRESENTACI\u00d3N SCP\n       ====================================================== *\/\n\n    .scp-introduction {\n        margin-top: 32px;\n\n        padding-top: 36px;\n        padding-bottom: 36px;\n    }\n\n\n    .scp-introduction__label {\n        font-size: 0.62rem;\n\n        line-height: 1.4;\n    }\n\n\n    .scp-introduction__text {\n        width: 100%;\n\n        max-width: 100%;\n\n        font-size: 1.08rem;\n\n        line-height: 1.62;\n    }\n\n\n    \/* ======================================================\n       BODY\n       ====================================================== *\/\n\n    .scp-analysis__body {\n        padding-top: 50px;\n\n        padding-bottom: 70px;\n    }\n\n\n    .scp-summary,\n    .scp-thesis,\n    .scp-editorial-quote,\n    .scp-focus,\n    .scp-takeaway,\n    .scp-source,\n    .scp-reference {\n        width: 100%;\n\n        max-width: 100%;\n\n        min-width: 0;\n    }\n\n\n    \/* ======================================================\n       T\u00cdTULO S\u00cdNTESIS\n       ====================================================== *\/\n\n    .scp-editorial-heading {\n        width: 100%;\n\n        min-width: 0;\n    }\n\n\n    .scp-editorial-heading h2 {\n        width: 100%;\n\n        max-width: 100%;\n\n        font-size: clamp(\n            1.75rem,\n            8vw,\n            2.15rem\n        );\n\n        line-height: 1.12;\n\n        letter-spacing: -0.025em;\n\n        overflow-wrap: break-word;\n\n        hyphens: auto;\n    }\n\n\n    .scp-summary__opening {\n        font-size: 1.12rem;\n\n        line-height: 1.65;\n    }\n\n\n    \/* ======================================================\n       MITOS\n       EL N\u00daMERO PASA ARRIBA\n       ====================================================== *\/\n\n    .scp-thesis {\n        margin-top: 60px;\n    }\n\n\n    .scp-thesis__header {\n        display: block;\n\n        width: 100%;\n\n        min-width: 0;\n\n        margin-bottom: 24px;\n\n        padding-top: 15px;\n    }\n\n\n    .scp-thesis__number {\n        display: block;\n\n        width: auto;\n\n        margin-bottom: 9px;\n\n        padding: 0;\n\n        font-size: 1rem;\n\n        line-height: 1;\n    }\n\n\n    .scp-thesis__header > div {\n        width: 100%;\n\n        min-width: 0;\n    }\n\n\n    .scp-thesis__label {\n        margin-bottom: 5px;\n\n        font-size: 0.61rem;\n\n        line-height: 1.4;\n    }\n\n\n    .scp-thesis h2 {\n        width: 100%;\n\n        max-width: 100%;\n\n        margin: 0;\n\n        font-size: clamp(\n            1.65rem,\n            7.7vw,\n            2rem\n        );\n\n        line-height: 1.13;\n\n        letter-spacing: -0.025em;\n\n        overflow-wrap: break-word;\n\n        word-break: normal;\n\n        hyphens: auto;\n    }\n\n\n    .scp-thesis > p {\n        width: 100%;\n\n        max-width: 100%;\n\n        margin-bottom: 1.4em;\n\n        line-height: 1.7;\n    }\n\n\n    \/* ======================================================\n       IDEA CENTRAL\n       ====================================================== *\/\n\n    .scp-editorial-quote {\n        margin:\n            50px\n            0;\n\n        padding:\n            28px\n            0;\n    }\n\n\n    .scp-editorial-quote p {\n        width: 100%;\n\n        max-width: 100%;\n\n        font-size: 1.25rem;\n\n        line-height: 1.48;\n    }\n\n\n    \/* ======================================================\n       \u00c9TICA \/ CIUDADAN\u00cdA\n       ====================================================== *\/\n\n    .scp-focus {\n        margin-top: 60px;\n\n        padding:\n            30px\n            22px\n            32px\n            27px;\n    }\n\n\n    .scp-focus__rule {\n        top: 30px;\n\n        height: 38px;\n    }\n\n\n    .scp-focus__eyebrow {\n        font-size: 0.6rem;\n\n        line-height: 1.4;\n    }\n\n\n    .scp-focus h2 {\n        width: 100%;\n\n        max-width: 100%;\n\n        font-size: clamp(\n            1.7rem,\n            7.8vw,\n            2rem\n        );\n\n        line-height: 1.12;\n\n        overflow-wrap: break-word;\n\n        hyphens: auto;\n    }\n\n\n    .scp-focus p:not(.scp-focus__eyebrow) {\n        width: 100%;\n\n        max-width: 100%;\n\n        font-size: 0.96rem;\n\n        line-height: 1.68;\n    }\n\n\n    \/* ======================================================\n       DEBATE EN PARAGUAY\n       ====================================================== *\/\n\n    .scp-takeaway {\n        margin-top: 60px;\n    }\n\n\n    .scp-takeaway h2 {\n        width: 100%;\n\n        max-width: 100%;\n\n        font-size: clamp(\n            1.7rem,\n            7.8vw,\n            2rem\n        );\n\n        line-height: 1.12;\n\n        overflow-wrap: break-word;\n\n        hyphens: auto;\n    }\n\n\n    \/* ======================================================\n       FUENTE ORIGINAL\n       ====================================================== *\/\n\n    .scp-source {\n        margin-top: 60px;\n\n        padding:\n            27px\n            22px;\n    }\n\n\n    .scp-source h2 {\n        width: 100%;\n\n        max-width: 100%;\n\n        font-size: 1.45rem;\n\n        line-height: 1.18;\n\n        overflow-wrap: break-word;\n    }\n\n\n    .scp-source__link {\n        display: inline;\n\n        max-width: 100%;\n\n        font-size: 0.78rem;\n\n        line-height: 1.55;\n\n        overflow-wrap: anywhere;\n\n        word-break: normal;\n    }\n\n\n    \/* ======================================================\n       REFERENCIA\n       ====================================================== *\/\n\n    .scp-reference p {\n        width: 100%;\n\n        max-width: 100%;\n\n        font-size: 0.72rem;\n\n        line-height: 1.55;\n\n        overflow-wrap: anywhere;\n    }\n\n}\n\n\n\/* ==========================================================\n   MOBILE MUY PEQUE\u00d1O\n   320px - 380px\n   ========================================================== *\/\n\n@media (max-width: 380px) {\n\n    .scp-wrap {\n        width: calc(100% - 24px);\n    }\n\n\n    .scp-reading {\n        width: calc(100% - 24px);\n    }\n\n\n    .scp-analysis h1 {\n        font-size: clamp(\n            2rem,\n            10vw,\n            2.45rem\n        );\n\n        line-height: 1.03;\n\n        letter-spacing: -0.03em;\n    }\n\n\n    .scp-analysis__deck {\n        font-size: 1rem;\n    }\n\n\n    .scp-editorial-heading h2 {\n        font-size: 1.7rem;\n    }\n\n\n    .scp-thesis h2 {\n        font-size: 1.6rem;\n    }\n\n\n    .scp-focus h2,\n    .scp-takeaway h2 {\n        font-size: 1.65rem;\n    }\n\n\n    .scp-author__inner {\n        grid-template-columns:\n            78px\n            minmax(0, 1fr);\n\n        gap: 13px;\n    }\n\n\n    .scp-author__portrait {\n        width: 78px;\n        height: 98px;\n    }\n\n\n    .scp-author__content h2 {\n        font-size: 1.2rem;\n    }\n\n}\n<\/style>\n\n<article class=\"scp-analysis\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Article\">\n\n    <!-- =====================================================\n         HEADER EDITORIAL\n    ====================================================== -->\n\n    <header class=\"scp-analysis__header\">\n\n        <div class=\"scp-wrap\">\n\n            <div class=\"scp-analysis__topline\">\n\n                <span class=\"scp-analysis__section\">\n                    Profesionalizaci\u00f3n\n                <\/span>\n\n                <span class=\"scp-analysis__type\">\n                    Lecturas &amp; an\u00e1lisis\n                <\/span>\n\n            <\/div>\n\n\n            <div class=\"scp-analysis__title-area\">\n\n                <p class=\"scp-analysis__kicker\">\n                    Una reflexi\u00f3n para el debate p\u00fablico\n                <\/p>\n\n                <h1 itemprop=\"headline\">\n                    Desmontando mitos de la comunicaci\u00f3n gubernamental\n                <\/h1>\n\n                <p class=\"scp-analysis__deck\">\n                    Una mirada cr\u00edtica sobre los l\u00edmites entre comunicaci\u00f3n\n                    p\u00fablica, propaganda, construcci\u00f3n de consensos y\n                    participaci\u00f3n ciudadana.\n                <\/p>\n\n            <\/div>\n\n\n            <!-- =================================================\n                 CR\u00c9DITOS\n            ================================================== -->\n\n            <div class=\"scp-analysis__credits\">\n\n                <div class=\"scp-analysis__credit\">\n\n                    <span>Art\u00edculo de<\/span>\n\n                    <strong>\n                        Adalid Contreras Baspineiro\n                    <\/strong>\n\n                <\/div>\n\n\n                <div class=\"scp-analysis__credit\">\n\n                    <span>Publicado originalmente en<\/span>\n\n                    <strong>\n                        Rimay Pampa\n                    <\/strong>\n\n                <\/div>\n\n\n                <div class=\"scp-analysis__credit\">\n\n                    <span>Publicaci\u00f3n original<\/span>\n\n                    <time datetime=\"2026-08-21\">\n                        21 de agosto de 2026\n                    <\/time>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n\n    <\/header>\n\n\n    <!-- =====================================================\n         HERO\n    ====================================================== -->\n\n    <figure class=\"scp-analysis__hero\">\n\n        <div class=\"scp-wrap\">\n\n            <img decoding=\"async\" src=\"https:\/\/comunicadores.org.py\/wp-content\/uploads\/2026\/08\/post-adalid.png\">\n\n            <figcaption>\n                Comunicaci\u00f3n gubernamental, pol\u00edticas p\u00fablicas y ciudadan\u00eda:\n                una relaci\u00f3n que trasciende la propaganda y la difusi\u00f3n\n                institucional.\n            <\/figcaption>\n\n        <\/div>\n\n    <\/figure>\n\n\n    <!-- =====================================================\n         AUTOR\n    ====================================================== -->\n\n    <section class=\"scp-author\" itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\">\n\n        <div class=\"scp-wrap\">\n\n            <div class=\"scp-author__inner\">\n\n                <figure class=\"scp-author__portrait\">\n\n                    <img decoding=\"async\" src=\"https:\/\/comunicadores.org.py\/wp-content\/uploads\/2026\/08\/Adalid_Contreras_2025.jpg\">\n\n                <\/figure>\n\n\n                <div class=\"scp-author__content\">\n\n                    <span class=\"scp-author__eyebrow\">\n                        Sobre el autor\n                    <\/span>\n\n                    <h2 itemprop=\"name\">\n                        Adalid Contreras Baspineiro\n                    <\/h2>\n\n                    <p class=\"scp-author__role\">\n                        Soci\u00f3logo, comunic\u00f3logo boliviano e investigador\n                        en ciencias sociales\n                    <\/p>\n\n                    <p class=\"scp-author__description\">\n                        Autor de <em>Desmontando mitos de la comunicaci\u00f3n\n                        gubernamental<\/em>, art\u00edculo publicado originalmente\n                        en <em>Rimay Pampa<\/em>, peri\u00f3dico virtual de\n                        periodistas independientes de Bolivia.\n                    <\/p>\n\n                    <a class=\"scp-author__source\" href=\"https:\/\/rimaypampa.org\/opinion\/adalid-contreras-desmontando-mitos-de-la-comunicacion-gubernamental\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        Ver publicaci\u00f3n original\n                        <span aria-hidden=\"true\">\u2197<\/span>\n                    <\/a>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n\n    <\/section>\n\n\n    <!-- =====================================================\n         PRESENTACI\u00d3N DE LA SCP\n    ====================================================== -->\n\n    <section class=\"scp-introduction\">\n\n        <div class=\"scp-reading\">\n\n            <div class=\"scp-introduction__label\">\n                Presentaci\u00f3n de la SCP\n            <\/div>\n\n            <p class=\"scp-introduction__text\">\n                Por analizar a profundidad un aspecto de inter\u00e9s para la\n                comunicaci\u00f3n gubernamental en Paraguay, a continuaci\u00f3n\n                reproducimos un reciente art\u00edculo de autor\u00eda de Adalid\n                Contreras, reconocido soci\u00f3logo y comunic\u00f3logo boliviano,\n                e investigador en ciencias sociales. Est\u00e1 publicado en\n                <em>Rimay Pampa<\/em>, peri\u00f3dico virtual de periodistas\n                independientes de Bolivia.\n            <\/p>\n\n        <\/div>\n\n    <\/section>\n\n\n    <!-- =====================================================\n         CUERPO EDITORIAL\n    ====================================================== -->\n\n    <main class=\"scp-analysis__body\" itemprop=\"articleBody\">\n\n        <div class=\"scp-reading\">\n\n\n            <!-- =================================================\n                 S\u00cdNTESIS\n            ================================================== -->\n\n            <section class=\"scp-summary\">\n\n                <header class=\"scp-editorial-heading\">\n\n                    <span>\n                        S\u00edntesis editorial\n                    <\/span>\n\n                    <h2>\n                        Una lectura sobre lo que la comunicaci\u00f3n\n                        gubernamental deber\u00eda ser\n                    <\/h2>\n\n                <\/header>\n\n\n                <p class=\"scp-summary__opening\">\n                    En su an\u00e1lisis, Adalid Contreras propone desplazar la\n                    comunicaci\u00f3n gubernamental de una l\u00f3gica centrada\n                    exclusivamente en propaganda, visibilidad y promoci\u00f3n\n                    de autoridades hacia una concepci\u00f3n vinculada con\n                    pol\u00edticas p\u00fablicas, ciudadan\u00eda y gobernabilidad.\n                <\/p>\n\n                <p>\n                    El autor sostiene que comunicar desde el gobierno no\n                    consiste simplemente en amplificar mensajes oficiales.\n                    La tarea implica generar condiciones de relacionamiento\n                    entre programas gubernamentales y demandas sociales,\n                    construir consensos y reconocer a la ciudadan\u00eda como\n                    participante y no \u00fanicamente como destinataria del\n                    proceso comunicacional.\n                <\/p>\n\n            <\/section>\n\n\n            <!-- =================================================\n                 MITO 01\n            ================================================== -->\n\n            <section class=\"scp-thesis\">\n\n                <header class=\"scp-thesis__header\">\n\n                    <span class=\"scp-thesis__number\">\n                        01\n                    <\/span>\n\n                    <div>\n\n                        <span class=\"scp-thesis__label\">\n                            Primer mito\n                        <\/span>\n\n                        <h2>\n                            Comunicaci\u00f3n gubernamental no es\n                            campa\u00f1a electoral\n                        <\/h2>\n\n                    <\/div>\n\n                <\/header>\n\n\n                <p>\n                    Uno de los principales cuestionamientos del art\u00edculo\n                    apunta a la tendencia de algunos gobiernos a trasladar\n                    las t\u00e9cnicas y din\u00e1micas de una campa\u00f1a electoral al\n                    ejercicio cotidiano del poder.\n                <\/p>\n\n                <p>\n                    Contreras advierte que esa l\u00f3gica puede derivar en una\n                    suerte de campa\u00f1a permanente en la que el\n                    posicionamiento de la autoridad y la promoci\u00f3n de sus\n                    acciones terminan ocupando el centro del sistema\n                    comunicacional.\n                <\/p>\n\n                <p>\n                    Frente a esta perspectiva, plantea que la comunicaci\u00f3n\n                    gubernamental debe ubicarse en el terreno de las\n                    pol\u00edticas p\u00fablicas: informar, orientar, generar\n                    participaci\u00f3n y contribuir a que programas y decisiones\n                    gubernamentales dialoguen con expectativas y demandas\n                    de la poblaci\u00f3n.\n                <\/p>\n\n            <\/section>\n\n\n            <!-- =================================================\n                 IDEA CENTRAL\n            ================================================== -->\n\n            <aside class=\"scp-editorial-quote\">\n\n                <span class=\"scp-editorial-quote__label\">\n                    Idea central\n                <\/span>\n\n                <p>\n                    La comunicaci\u00f3n gubernamental no se agota en persuadir:\n                    tambi\u00e9n debe escuchar, relacionar pol\u00edticas p\u00fablicas con\n                    demandas sociales y contribuir a la construcci\u00f3n de\n                    consensos.\n                <\/p>\n\n            <\/aside>\n\n\n            <!-- =================================================\n                 MITO 02\n            ================================================== -->\n\n            <section class=\"scp-thesis\">\n\n                <header class=\"scp-thesis__header\">\n\n                    <span class=\"scp-thesis__number\">\n                        02\n                    <\/span>\n\n                    <div>\n\n                        <span class=\"scp-thesis__label\">\n                            Segundo mito\n                        <\/span>\n\n                        <h2>\n                            Comunicaci\u00f3n gubernamental no es\n                            difusi\u00f3n oficialista\n                        <\/h2>\n\n                    <\/div>\n\n                <\/header>\n\n\n                <p>\n                    El segundo cuestionamiento apunta a reducir la\n                    comunicaci\u00f3n gubernamental a una sucesi\u00f3n de noticias,\n                    publicaciones institucionales, spots, redes sociales\n                    y productos destinados a divulgar acciones del gobierno.\n                <\/p>\n\n                <p>\n                    El art\u00edculo propone una mirada transmedial y relacional.\n                    Los medios tradicionales, las plataformas digitales\n                    y las acciones presenciales forman parte del proceso,\n                    pero son instrumentos de una estrategia m\u00e1s amplia y\n                    no un fin en s\u00ed mismos.\n                <\/p>\n\n                <p>\n                    En este esquema adquiere especial importancia la\n                    capacidad de escuchar. Las demandas, percepciones y\n                    exigencias ciudadanas tambi\u00e9n constituyen insumos para\n                    la definici\u00f3n y comunicaci\u00f3n de las pol\u00edticas p\u00fablicas.\n                <\/p>\n\n            <\/section>\n\n\n            <!-- =================================================\n                 MITO 03\n            ================================================== -->\n\n            <section class=\"scp-thesis\">\n\n                <header class=\"scp-thesis__header\">\n\n                    <span class=\"scp-thesis__number\">\n                        03\n                    <\/span>\n\n                    <div>\n\n                        <span class=\"scp-thesis__label\">\n                            Tercer mito\n                        <\/span>\n\n                        <h2>\n                            Las narrativas gubernamentales no se\n                            construyen espont\u00e1neamente\n                        <\/h2>\n\n                    <\/div>\n\n                <\/header>\n\n\n                <p>\n                    Otro de los problemas se\u00f1alados es la expectativa de\n                    que una pieza comunicacional aislada un spot, una\n                    conferencia, un mensaje o una publicaci\u00f3n pueda\n                    resolver por s\u00ed misma un conflicto pol\u00edtico o modificar\n                    la percepci\u00f3n ciudadana.\n                <\/p>\n\n                <p>\n                    Contreras contrapone a esa pr\u00e1ctica la necesidad de\n                    estrategias integrales sustentadas en investigaci\u00f3n\n                    cuantitativa y cualitativa, lectura del contexto,\n                    planificaci\u00f3n y construcci\u00f3n de escenarios.\n                <\/p>\n\n                <p>\n                    Desde esta perspectiva, los productos comunicacionales\n                    adquieren sentido cuando forman parte de una estrategia\n                    que define objetivos, sujetos, narrativas, formatos,\n                    tiempos y mecanismos de participaci\u00f3n.\n                <\/p>\n\n            <\/section>\n\n\n            <!-- =================================================\n                 \u00c9TICA \/ CIUDADAN\u00cdA\n            ================================================== -->\n\n            <section class=\"scp-focus\">\n\n                <div class=\"scp-focus__rule\" aria-hidden=\"true\"><\/div>\n\n                <p class=\"scp-focus__eyebrow\">\n                    Un punto especialmente relevante\n                <\/p>\n\n                <h2>\n                    \u00c9tica, ciudadan\u00eda y responsabilidad p\u00fablica\n                <\/h2>\n\n                <p>\n                    El art\u00edculo cierra incorporando una dimensi\u00f3n decisiva:\n                    la estrategia comunicacional gubernamental no puede\n                    desvincularse de la responsabilidad social y de la\n                    \u00e9tica pol\u00edtica.\n                <\/p>\n\n                <p>\n                    La competencia por instalar sentidos en el espacio\n                    p\u00fablico no legitima pr\u00e1cticas de desinformaci\u00f3n o guerra\n                    sucia. La comunicaci\u00f3n gubernamental debe inscribirse\n                    dentro del derecho a la informaci\u00f3n y la comunicaci\u00f3n.\n                <\/p>\n\n            <\/section>\n\n\n            <!-- =================================================\n                 PARA EL DEBATE EN PARAGUAY\n            ================================================== -->\n\n            <section class=\"scp-takeaway\">\n\n                <span class=\"scp-takeaway__label\">\n                    Para el debate en Paraguay\n                <\/span>\n\n                <h2>\n                    De comunicar gobiernos a comunicar pol\u00edticas p\u00fablicas\n                <\/h2>\n\n                <p>\n                    La reflexi\u00f3n resulta especialmente \u00fatil para discutir\n                    c\u00f3mo las instituciones p\u00fablicas estructuran su relaci\u00f3n\n                    con medios, plataformas digitales y ciudadan\u00eda. El\n                    planteamiento de Contreras desplaza el \u00e9nfasis desde\n                    la promoci\u00f3n de autoridades hacia la calidad de las\n                    pol\u00edticas p\u00fablicas, la escucha social, la construcci\u00f3n\n                    de confianza y la participaci\u00f3n democr\u00e1tica.\n                <\/p>\n\n            <\/section>\n\n\n            <!-- =================================================\n                 FUENTE ORIGINAL\n            ================================================== -->\n\n            <aside class=\"scp-source\">\n\n                <span class=\"scp-source__eyebrow\">\n                    Fuente original\n                <\/span>\n\n                <h2>\n                    Lea el art\u00edculo completo en Rimay Pampa\n                <\/h2>\n\n                <p>\n                    El presente contenido ofrece una s\u00edntesis editorial.\n                    El an\u00e1lisis completo de Adalid Contreras puede\n                    consultarse en la publicaci\u00f3n original.\n                <\/p>\n\n                <a class=\"scp-source__link\" href=\"https:\/\/rimaypampa.org\/opinion\/adalid-contreras-desmontando-mitos-de-la-comunicacion-gubernamental\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                    Leer \u201cDesmontando mitos de la comunicaci\u00f3n gubernamental\u201d\n                    <span aria-hidden=\"true\">\u2192<\/span>\n                <\/a>\n\n            <\/aside>\n\n\n            <!-- =================================================\n                 REFERENCIA APA\n            ================================================== -->\n\n            <footer class=\"scp-reference\">\n\n                <span>\n                    Referencia\n                <\/span>\n\n                <p>\n                    Contreras Baspineiro, A. (2026, 21 de agosto).\n                    <em>Desmontando mitos de la comunicaci\u00f3n gubernamental<\/em>.\n                    Rimay Pampa.\n                    <blockquote class=\"wp-embedded-content\" data-secret=\"o09oZQk4Xb\"><a href=\"https:\/\/rimaypampa.org\/opinion\/adalid-contreras-desmontando-mitos-de-la-comunicacion-gubernamental\/\">Adalid Contreras &#8211; Desmontando mitos de la comunicaci\u00f3n gubernamental<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00abAdalid Contreras \u2013 Desmontando mitos de la comunicaci\u00f3n gubernamental\u00bb \u2014 Rimay Pampa\" src=\"https:\/\/rimaypampa.org\/opinion\/adalid-contreras-desmontando-mitos-de-la-comunicacion-gubernamental\/embed\/#?secret=sh5LFmvBty#?secret=o09oZQk4Xb\" data-secret=\"o09oZQk4Xb\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n                <\/p>\n\n            <\/footer>\n\n        <\/div>\n\n    <\/main>\n\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Profesionalizaci\u00f3n Lecturas &amp; an\u00e1lisis Una reflexi\u00f3n para el debate p\u00fablico Desmontando mitos de la comunicaci\u00f3n gubernamental Una mirada cr\u00edtica sobre los l\u00edmites entre comunicaci\u00f3n p\u00fablica, propaganda, construcci\u00f3n de consensos y participaci\u00f3n ciudadana. Art\u00edculo de Adalid Contreras Baspineiro Publicado originalmente en Rimay Pampa Publicaci\u00f3n original 21 de agosto de 2026 Comunicaci\u00f3n gubernamental, pol\u00edticas p\u00fablicas y ciudadan\u00eda: una relaci\u00f3n que trasciende la propaganda y la difusi\u00f3n institucional. Sobre el&hellip;<\/p>\n","protected":false},"author":1,"featured_media":425,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profesionalizacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Desmontando mitos de la comunicaci\u00f3n gubernamental - Comunicadores<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/comunicadores.org.py\/index.php\/2026\/08\/30\/desmontando-mitos-de-la-comunicacion-gubernamental\/profesionalizacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desmontando mitos de la comunicaci\u00f3n gubernamental - Comunicadores\" \/>\n<meta property=\"og:description\" content=\"Profesionalizaci\u00f3n Lecturas &amp; an\u00e1lisis Una reflexi\u00f3n para el debate p\u00fablico Desmontando mitos de la comunicaci\u00f3n gubernamental Una mirada cr\u00edtica sobre los l\u00edmites entre comunicaci\u00f3n p\u00fablica, propaganda, construcci\u00f3n de consensos y participaci\u00f3n ciudadana. 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