{"id":439,"date":"2026-09-12T08:00:17","date_gmt":"2026-09-12T08:00:17","guid":{"rendered":"https:\/\/comunicadores.org.py\/?p=439"},"modified":"2026-09-16T00:20:32","modified_gmt":"2026-09-16T00:20:32","slug":"bytes-para-esquivar-el-olvido","status":"publish","type":"post","link":"https:\/\/comunicadores.org.py\/index.php\/2026\/09\/12\/bytes-para-esquivar-el-olvido\/investigacion\/","title":{"rendered":"BYTES PARA ESQUIVAR EL OLVIDO"},"content":{"rendered":"\n<style data-wp-block-html=\"css\">\n\/* ==========================================================\n   SCP\n   OPINI\u00d3N \/ AN\u00c1LISIS\n   RUB\u00c9N PENAYO\n   CSS COMPLETO\n   ========================================================== *\/\n\n.scp-opinion {\n\n    --paper: #f8f7f3;\n    --paper-alt: #efeee8;\n\n    --white: #ffffff;\n\n    --ink: #181818;\n    --text: #383836;\n    --muted: #77756e;\n\n    --line: #d3d1ca;\n    --line-dark: #aaa79f;\n\n    --accent: #8d3030;\n    --accent-dark: #662020;\n\n    width: 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==========================================================\n   T\u00cdTULO CARD\n   FORZADO CLARO\n   ========================================================== *\/\n\n.scp-opinion .scp-opinion__conclusion h2 {\n    width: 100%;\n\n    max-width: 620px;\n\n    margin:\n        0\n        0\n        20px;\n\n    color: #ffffff !important;\n\n    font-family:\n        Georgia,\n        \"Times New Roman\",\n        serif;\n\n    font-size: clamp(\n        2rem,\n        4vw,\n        3rem\n    );\n\n    font-weight: 400;\n\n    line-height: 1.1;\n\n    letter-spacing: -0.03em;\n\n    white-space: normal !important;\n\n    overflow-wrap: break-word;\n\n    text-shadow:\n        0\n        2px\n        18px\n        rgba(0, 0, 0, 0.35);\n}\n\n\n\/* ==========================================================\n   TEXTO CARD\n   ========================================================== *\/\n\n.scp-opinion .scp-opinion__conclusion p {\n    width: 100%;\n\n    max-width: 620px;\n\n    margin: 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 color: var(--muted);\n\n    font-size: 0.82rem;\n\n    line-height: 1.6;\n}\n\n\n.scp-opinion__notes li::marker {\n    color: var(--accent);\n\n    font-weight: 700;\n}\n\n\n.scp-opinion__notes a {\n    color: var(--accent-dark);\n\n    text-decoration: underline;\n\n    overflow-wrap: anywhere;\n}\n\n\n\/* ==========================================================\n   REFERENCIAS\n   ========================================================== *\/\n\n.scp-opinion__references {\n    margin-top: 55px;\n\n    padding-top: 25px;\n\n    border-top: 1px solid var(--line);\n}\n\n\n.scp-opinion__references h2 {\n    margin:\n        0\n        0\n        20px;\n\n    color: var(--ink);\n\n    font-family:\n        Arial,\n        Helvetica,\n        sans-serif;\n\n    font-size: 0.72rem;\n\n    font-weight: 800;\n\n    letter-spacing: 0.12em;\n\n    text-transform: uppercase;\n}\n\n\n.scp-opinion__references p {\n    margin:\n        0\n        0\n        14px;\n\n    padding-left: 2em;\n\n    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   }\n\n\n    .scp-opinion .scp-opinion__conclusion p {\n        width: 100%;\n\n        max-width: 100%;\n\n        color: #f1f2f3 !important;\n\n        font-size: 0.95rem;\n\n        line-height: 1.65;\n    }\n\n\n    .scp-opinion .scp-opinion__conclusion-final {\n        font-size: 1.02rem;\n    }\n\n\n    \/* AUTOR *\/\n\n    .scp-opinion__author {\n        margin-top: 60px;\n    }\n\n\n    .scp-opinion__author h2 {\n        font-size: 1.7rem;\n    }\n\n\n    \/* NOTAS *\/\n\n    .scp-opinion__notes {\n        margin-top: 50px;\n    }\n\n\n    .scp-opinion__notes li {\n        font-size: 0.77rem;\n\n        line-height: 1.55;\n    }\n\n\n    \/* REFERENCIAS *\/\n\n    .scp-opinion__references p {\n        font-size: 0.75rem;\n    }\n\n\n    \/* NOTA EDITORIAL *\/\n\n    .scp-opinion__editor-note {\n        padding:\n            20px\n            20px;\n    }\n\n}\n\n\n\/* ==========================================================\n   MOBILE MUY PEQUE\u00d1O\n   ========================================================== *\/\n\n@media (max-width: 380px) {\n\n    .scp-opinion__wrap,\n    .scp-opinion__reading {\n        width: calc(100% - 24px);\n    }\n\n\n    .scp-opinion h1 {\n        font-size: 2rem;\n\n        line-height: 1.04;\n    }\n\n\n    .scp-opinion__deck {\n        font-size: 1rem;\n    }\n\n\n    .scp-opinion__section h2 {\n        font-size: 1.65rem;\n    }\n\n\n    .scp-opinion .scp-opinion__conclusion h2 {\n        font-size: 1.7rem;\n    }\n\n\n    .scp-opinion__conclusion {\n        padding:\n            30px\n            21px;\n    }\n\n\n    .scp-opinion__key {\n        padding:\n            24px\n            20px;\n    }\n\n}\n<\/style>\n\n<script data-wp-block-html=\"js\">\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"OpinionNewsArticle\",\n  \"headline\": \"De las botas a los \u201cbots\u201d o sobre los nuevos paradigmas autoritarios\",\n  \"alternativeHeadline\": \"Bytes para esquivar el olvido\",\n  \"description\": \"Un an\u00e1lisis de Rub\u00e9n Penayo A. sobre propaganda, microsegmentaci\u00f3n, brecha digital, bots y nuevas formas de influencia y control pol\u00edtico.\",\n  \"datePublished\": \"2026-09-12\",\n  \"dateModified\": \"2026-09-12\",\n  \"inLanguage\": \"es-PY\",\n  \"articleSection\": \"Opini\u00f3n y an\u00e1lisis\",\n  \"keywords\": [\n    \"comunicaci\u00f3n pol\u00edtica\",\n    \"bots\",\n    \"propaganda\",\n    \"microsegmentaci\u00f3n\",\n    \"brecha digital\",\n    \"autoritarismo\",\n    \"tecnofeudalismo\",\n    \"Paraguay\"\n  ],\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Rub\u00e9n Penayo A.\",\n    \"description\": \"Doctor en Derecho P\u00fablico, M\u00e1ster en Comunicaci\u00f3n y Marketing Pol\u00edtico, especialista en planificaci\u00f3n estrat\u00e9gica de la comunicaci\u00f3n y experto en temas pol\u00edticos.\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Sociedad de Comunicadores del Paraguay\",\n    \"alternateName\": \"SCP\",\n    \"url\": \"https:\/\/comunicadores.org.py\/\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/comunicadores.org.py\/RUTA-DEL-LOGO.png\"\n    }\n  },\n  \"image\": {\n    \"@type\": \"ImageObject\",\n    \"url\": \"https:\/\/comunicadores.org.py\/wp-content\/uploads\/2026\/09\/botas-bots-ruben-penayo.webp\",\n    \"width\": 1600,\n    \"height\": 900\n  },\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/comunicadores.org.py\/URL-DEL-ARTICULO\/\"\n  },\n  \"isAccessibleForFree\": true\n}\n<\/script>\n\n<article class=\"scp-opinion\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/OpinionNewsArticle\">\n\n    <!-- =====================================================\n         HEADER EDITORIAL\n    ====================================================== -->\n\n    <header class=\"scp-opinion__header\">\n\n        <div class=\"scp-opinion__wrap\">\n\n            <div class=\"scp-opinion__topline\">\n\n                <span>\n                    An\u00e1lisis \u00b7 Comunicaci\u00f3n y pol\u00edtica\n                <\/span>\n\n                <span>\n                    Opini\u00f3n\n                <\/span>\n\n            <\/div>\n\n\n            <p class=\"scp-opinion__series\">\n                Bytes para esquivar el olvido\n            <\/p>\n\n\n            <h1 itemprop=\"headline\">\n                De las botas a los \u201cbots\u201d o sobre los nuevos paradigmas autoritarios\n            <\/h1>\n\n\n            <p class=\"scp-opinion__deck\">\n                Un ensayo de Rub\u00e9n Penayo A. sobre comunicaci\u00f3n pol\u00edtica,\n                microsegmentaci\u00f3n, propaganda, brecha digital y las nuevas\n                formas de influencia que atraviesan a las sociedades\n                contempor\u00e1neas.\n            <\/p>\n\n\n            <div class=\"scp-opinion__meta\">\n\n                <div>\n                    <span>Por<\/span>\n\n                    <strong itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\">\n                        <span itemprop=\"name\">\n                            Rub\u00e9n Penayo A.\n                        <\/span>\n                    <\/strong>\n                <\/div>\n\n\n                <div>\n                    <span>Publicado<\/span>\n\n                    <time datetime=\"2026-09-12\" itemprop=\"datePublished\">\n                        12 de septiembre de 2026\n                    <\/time>\n                <\/div>\n\n\n                <div>\n                    <span>Categor\u00eda<\/span>\n\n                    <strong>\n                        Opini\u00f3n y an\u00e1lisis\n                    <\/strong>\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n\n    <\/header>\n\n\n    <!-- =====================================================\n         HERO\n    ====================================================== -->\n\n    <figure class=\"scp-opinion__hero\">\n\n        <div class=\"scp-opinion__wrap\">\n\n            <img decoding=\"async\" src=\"https:\/\/comunicadores.org.py\/wp-content\/uploads\/2026\/09\/banner-2-ruben.png\" width=\"1600\" height=\"900\" alt=\"Comunicaci\u00f3n pol\u00edtica, redes digitales y nuevos paradigmas autoritarios\" itemprop=\"image\" fetchpriority=\"high\">\n\n            <figcaption>\n                De las formas hist\u00f3ricas de propaganda a la\n                microsegmentaci\u00f3n digital: nuevas herramientas para viejas\n                disputas por el poder, la informaci\u00f3n y la opini\u00f3n p\u00fablica.\n            <\/figcaption>\n\n        <\/div>\n\n    <\/figure>\n\n\n    <!-- =====================================================\n         CUERPO \u00cdNTEGRO\n    ====================================================== -->\n\n    <main class=\"scp-opinion__body\" itemprop=\"articleBody\">\n\n        <div class=\"scp-opinion__reading\">\n\n\n            <!-- =================================================\n                 APERTURA\n            ================================================== -->\n\n            <p class=\"scp-opinion__opening\">\n                Un juego de ni\u00f1os nos hac\u00eda arrojar piedritas a los arroyos,\n                para que dieran saltos sobre sus aguas, creando ondas en sus\n                rebotes. Ya en el \u00e1rea metropolitana de Asunci\u00f3n, all\u00e1 por\n                los setentas (siglo XX), corr\u00edan en algunos con l\u00edquidos\n                pr\u00edstinos y, en otros, ya bajaban m\u00e1s turbios. A mayor\n                densidad, menor posibilidad de brincos de las piedras, sin\n                dejar de tener en cuenta la habilidad de los\n                <em>\u201cmita\u00b4\u00ed saraki\u201d<\/em><sup><a href=\"#nota-1\">1<\/a><\/sup>\n                que and\u00e1bamos por ah\u00ed (no recuerdo a ni\u00f1as en nuestros grupos\n                de salidas callejeras\u2026 por si acaso, salvo en el juego de la\n                \u201ccomidita\u201d).\n            <\/p>\n\n\n            <p>\n                La met\u00e1fora sirve, en este caso, para ejemplificar la forma\n                en que los mensajes, de diversa \u00edndole (pol\u00edticos, religiosos\n                u otros) pueden generar efectos en diversos p\u00fablicos. A mayor\n                capacidad de discernimiento, menos posibilidades de que los\n                cascotes produzcan ondulaciones y reboten en los pensamientos,\n                en los sentimientos, en las acciones, de las personas.\n                He aqu\u00ed una de las principales flaquezas de nuestros tiempos.\n            <\/p>\n\n            <p>\n                Claro, esta no es una apolog\u00eda de fluidos empuercados, sino\n                de los efectos de las densidades necesarias en una sociedad,\n                para enfrentar los nuevos retos comunicacionales, que se\n                circunscriben en un contexto de modelos de sociedades.\n            <\/p>\n\n\n            <!-- =================================================\n                 DISCERNIMIENTO \/ BRECHA\n            ================================================== -->\n\n            <section class=\"scp-opinion__section\">\n\n                <span class=\"scp-opinion__eyebrow\">\n                    Comunicaci\u00f3n y ciudadan\u00eda\n                <\/span>\n\n                <h2>\n                    Discernimiento, alfabetizaci\u00f3n y brecha digital\n                <\/h2>\n\n                <p>\n                    Apenas por se\u00f1alar nuestro territorio extendido de\n                    Am\u00e9rica Latina y el Caribe, estas regiones tienen los\n                    niveles de analfabetismo funcional m\u00e1s altos del mundo,\n                    pues rondan entre los 60 a 75% de la poblaci\u00f3n adulta\n                    (16 a 65 a\u00f1os)<sup><a href=\"#nota-2\">2<\/a><\/sup>,\n                    por lo cual es f\u00e1cil colegir que la existencia de recados\n                    que conducen a determinado comportamiento, tiene m\u00e1s\n                    amplias posibilidades de repercusi\u00f3n.\n                <\/p>\n\n                <p>\n                    A esto hay que agregarle la denominada\n                    <strong>\u201cbrecha digital e informacional\u201d<\/strong>\n                    <sup><a href=\"#nota-3\">3<\/a><\/sup>, que habla acerca\n                    de las dificultades para no solamente tener acceso a la\n                    comunicaci\u00f3n digital sino para procesar e interpretar\n                    contenidos de la WWW (<em>World Wide Web<\/em> o red\n                    inform\u00e1tica mundial).\n                <\/p>\n\n                <p>\n                    En nuestras narices, es decir en Paraguay, el 71%\n                    <sup><a href=\"#nota-4\">4<\/a><\/sup> de su uso se\n                    circunscribe al uso pasivo y de entretenimiento, lo cual\n                    es un claro indicador de c\u00f3mo viene la mano.\n                <\/p>\n\n            <\/section>\n\n\n            <!-- =================================================\n                 DESTACADO\n            ================================================== -->\n\n            <aside class=\"scp-opinion__quote\">\n\n                <span>\n                    Una idea que atraviesa el ensayo\n                <\/span>\n\n                <p>\n                    A mayor capacidad de discernimiento, menores son las\n                    posibilidades de que determinados mensajes produzcan\n                    efectos autom\u00e1ticos sobre pensamientos, sentimientos\n                    y acciones.\n                <\/p>\n\n            <\/aside>\n\n\n            <!-- =================================================\n                 BREXIT\n            ================================================== -->\n\n            <section class=\"scp-opinion__section\">\n\n                <span class=\"scp-opinion__eyebrow\">\n                    Microsegmentaci\u00f3n\n                <\/span>\n\n                <h2>\n                    El precedente del Brexit\n                <\/h2>\n\n                <p>\n                    Para no tomarlo tan a la tremenda por estos lares, cabe\n                    destacar que el primer experimento conocido de grandes\n                    dimensiones fue la manipulaci\u00f3n masiva en Gran Breta\u00f1a\n                    del Brexit (23\/06\/2016), una campa\u00f1a que, en unos seis\n                    meses, colabor\u00f3 decisivamente a que el 38% de apoyo de\n                    los votantes a favor de la salida de este pa\u00eds de la\n                    Uni\u00f3n Europea, saltara a cerca del 52%.\n                <\/p>\n\n                <p>\n                    En aquella ocasi\u00f3n, la microsegmentaci\u00f3n cobraba m\u00e1s\n                    fuerza a\u00fan de la que ya ten\u00eda, pero, por sobre todo,\n                    tambi\u00e9n respond\u00eda a un modelo antropol\u00f3gico, de un ser\n                    conviviente en una sociedad determinada, de personas\n                    que viven entre multitudes, pero se sienten en suma\n                    soledad, en la exacerbaci\u00f3n del individualismo, el que,\n                    a su vez, es justamente alentado por sus redes sociales.\n                <\/p>\n\n                <p>\n                    As\u00ed, a trav\u00e9s de la microsegmentaci\u00f3n,\n                    aislaban a estos individuos (p\u00e1ginas web y redes a la\n                    carta), aumentaban sus sesgos y, finalmente, los a\u00f1ad\u00edan\n                    a una campa\u00f1a m\u00e1s amplia, favorable a un inter\u00e9s pol\u00edtico\n                    y econ\u00f3mico m\u00e1s espec\u00edfico, como el que correspond\u00eda en\n                    este caso.\n                <\/p>\n\n                <p>\n                    La variante principal que ha aparecido es la\n                    <strong>exponencialidad<\/strong>.\n                <\/p>\n\n            <\/section>\n\n\n            <!-- =================================================\n                 FAKE NEWS HIST\u00d3RICAS\n            ================================================== -->\n\n            <section class=\"scp-opinion__section\">\n\n                <span class=\"scp-opinion__eyebrow\">\n                    Propaganda y medios\n                <\/span>\n\n                <h2>\n                    Las noticias falsas no nacieron con Internet\n                <\/h2>\n\n                <p>\n                    Si escarbamos un poco m\u00e1s, descubriremos que campa\u00f1as ya\n                    centenarias han tenido tambi\u00e9n efectos similares, por el\n                    cual el pretendido descubrimiento, por ejemplo, de las\n                    <em>\u201cfake news\u201d<\/em> (noticias falsas) no es, ni por\n                    asomo, de nuevo cu\u00f1o.\n                <\/p>\n\n                <p>\n                    Ah\u00ed tenemos el ejemplo del acorazado <em>Maine<\/em>,\n                    que explotara en orillas cubanas el 15 de febrero de 1898\n                    y que provocara la guerra de los EEUU con Espa\u00f1a\n                    (se acus\u00f3 a Espa\u00f1a de hacer explotar el nav\u00edo, pero\n                    investigaciones posteriores indican que no fue as\u00ed),\n                    con el control posterior del primero de la isla.\n                <\/p>\n\n                <p>\n                    Hoy, el renombrado premio Pulitzer en el pa\u00eds del norte,\n                    evoca a uno que provoc\u00f3 una campa\u00f1a amarilla a favor de\n                    la guerra, junto a otro potentado de los medios de\n                    comunicaci\u00f3n norteamericano, William Randolph Hearst.\n                    Hay que decir que, en esta materia, han ganado mucha\n                    experiencia y sofisticaci\u00f3n.\n                <\/p>\n\n            <\/section>\n\n\n            <!-- =================================================\n                 COMUNICACI\u00d3N POL\u00cdTICA CONTEMPOR\u00c1NEA\n            ================================================== -->\n\n            <section class=\"scp-opinion__section\">\n\n                <span class=\"scp-opinion__eyebrow\">\n                    Comunicaci\u00f3n pol\u00edtica contempor\u00e1nea\n                <\/span>\n\n                <h2>\n                    Nuevos \u201cgur\u00faes\u201d, redes e intereses transnacionales\n                <\/h2>\n\n                <p>\n                    La reciente explosi\u00f3n informativa sobre el estratega\n                    Fernando Cerimedo, encarcelado por, supuestamente,\n                    intentar asesinar a su pareja sentimental y hechos de\n                    corrupci\u00f3n en Bolivia, no es m\u00e1s que un reflejo de estos\n                    nuevos \u201cgur\u00faes\u201d de la comunicaci\u00f3n.\n                <\/p>\n\n                <p>\n                    En esta ocasi\u00f3n, de la mano de un paraguas m\u00e1s amplio, que\n                    se denomina \u201cEscudo de las Am\u00e9ricas\u201d que, por supuesto,\n                    no se limita a lo militar, sino a cambios de tendencia\n                    ideol\u00f3gica a como d\u00e9 lugar, derivando en el triunfo de\n                    sectores de extrema derecha, con el componente principal\n                    de suma subordinaci\u00f3n a los EEUU.\n                <\/p>\n\n                <p>\n                    De por medio, existe un macartismo exacerbado y una clara\n                    intenci\u00f3n de los EEUU de dominio con su desempolvada\n                    doctrina Monroe, aggiornada a \u201cDonroe\u201d, por su promotor,\n                    Donald Trump.\n                <\/p>\n\n                <p>\n                    Tras bambalinas, entrar\u00eda en el juego de intereses hasta\n                    la \u201clista Epstein\u201d o de cambiar la visi\u00f3n que se tiene de\n                    Israel, en relaci\u00f3n al genocidio\n                    <sup><a href=\"#nota-5\">5<\/a><\/sup>\n                    implementado por Benjam\u00edn Netanyahu en Palestina, de tal\n                    modo a maquilar esta hecatombe poblacional y propulsar\n                    los intereses de sus propias empresas.\n                <\/p>\n\n            <\/section>\n\n\n            <!-- =================================================\n                 TECNOFEUDALISMO\n            ================================================== -->\n\n            <section class=\"scp-opinion__section\">\n\n                <span class=\"scp-opinion__eyebrow\">\n                    Poder y tecnolog\u00eda\n                <\/span>\n\n                <h2>\n                    Tecnofeudalismo y concentraci\u00f3n de poder\n                <\/h2>\n\n                <p>\n                    Otro componente de esta salsa t\u00f3xica est\u00e1 en la l\u00ednea\n                    de los que representan el\n                    <strong>tecnofeudalismo<\/strong>\n                    <sup><a href=\"#nota-6\">6<\/a><\/sup>,\n                    que apunta a minimizar, sino borrar, avances democr\u00e1ticos,\n                    para favorecer sus ambiciones corporativas.\n                <\/p>\n\n            <\/section>\n\n\n            <!-- =================================================\n                 N\u00daCLEO DEL ART\u00cdCULO\n            ================================================== -->\n\n            <section class=\"scp-opinion__section scp-opinion__key\">\n\n                <span class=\"scp-opinion__eyebrow\">\n                    El n\u00facleo del argumento\n                <\/span>\n\n                <h2>\n                    De las botas a los bots\n                <\/h2>\n\n                <p>\n                    En cierto modo, as\u00ed como al inicio de este art\u00edculo,\n                    hemos vuelto a d\u00e9cadas del siglo pasado, en el que los\n                    golpes de Estado y las dictaduras militares eran el\n                    m\u00e9todo de control de las sociedades y, por supuesto,\n                    de sus recursos y sus futuros.\n                <\/p>\n\n                <p>\n                    Hoy, han cambiado la preeminencia de las botas por los\n                    bots, sin excluir a los primeros, en una suerte de\n                    reanimaci\u00f3n de la Guerra Fr\u00eda y, con ella, la doctrina\n                    de la seguridad nacional, en el que todo aquel que,\n                    de manera interna en un pa\u00eds, aunque busque una sociedad\n                    m\u00e1s justa y cuestione la asimetr\u00eda social y econ\u00f3mica,\n                    pase a ser una suerte de \u201cterrorista\u201d.\n                <\/p>\n\n                <p>\n                    Parece un cuento macabro, pero es parte del relato de\n                    la actualidad.\n                <\/p>\n\n            <\/section>\n\n\n            <!-- =================================================\n                 PARA EL DEBATE\n            ================================================== -->\n\n            <section class=\"scp-opinion__conclusion scp-opinion__conclusion--image\" style=\"--scp-debate-bg: url('\/wp-content\/uploads\/2026\/09\/fondo-debate-paraguay-bots.webp');\">\n\n                <div class=\"scp-opinion__conclusion-content\">\n\n                    <span class=\"scp-opinion__conclusion-label\">\n                        Para el debate\n                    <\/span>\n\n                    <h2>\n                        Comprender antes de naturalizar\n                    <\/h2>\n\n                    <p>\n                        Tantas aristas tiene este complejo entramado, pero\n                        vale la pena, m\u00e1s que nunca, iniciar este debate,\n                        desde todos los \u00e1mbitos, de tal modo a ganar en\n                        comprensi\u00f3n, libertad, soberan\u00eda y, adem\u00e1s, de crear\n                        los diques necesarios que contengan las aguas turbias\n                        que nos contaminan.\n                    <\/p>\n\n                    <p class=\"scp-opinion__conclusion-final\">\n                        Fijarnos en estos fen\u00f3menos es de car\u00e1cter esencial.\n                    <\/p>\n\n                <\/div>\n\n            <\/section>\n\n\n            <!-- =================================================\n                 AUTOR\n            ================================================== -->\n\n            <section class=\"scp-opinion__author\" itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\">\n\n                <span>\n                    Sobre el autor\n                <\/span>\n\n                <h2 itemprop=\"name\">\n                    Rub\u00e9n Penayo A.\n                <\/h2>\n\n                <p>\n                    Doctor en Derecho P\u00fablico. M\u00e1ster en Comunicaci\u00f3n y\n                    Marketing Pol\u00edtico. Especialista en planificaci\u00f3n\n                    estrat\u00e9gica de la comunicaci\u00f3n. Experto en temas\n                    pol\u00edticos.\n                <\/p>\n\n            <\/section>\n\n\n            <!-- =================================================\n                 NOTAS DEL AUTOR\n            ================================================== -->\n\n            <section class=\"scp-opinion__notes\">\n\n                <h2>\n                    Notas\n                <\/h2>\n\n                <ol>\n\n                    <li id=\"nota-1\">\n                        Expresi\u00f3n en guaran\u00ed que significa\n                        \u201cni\u00f1o travieso\u201d o \u201ccabezudo\u201d.\n                    <\/li>\n\n                    <li id=\"nota-2\">\n                        Los datos citados por el autor est\u00e1n disponibles,\n                        seg\u00fan el manuscrito original, en:\n                        <a href=\"https:\/\/goo.su\/1bzWFC\" target=\"_blank\" rel=\"noopener noreferrer\">\n                            https:\/\/goo.su\/1bzWFC\n                        <\/a>.\n                    <\/li>\n\n                    <li id=\"nota-3\">\n                        Castells, M. (2001).\n                        <em>\n                            La galaxia Internet: Reflexiones sobre Internet,\n                            empresa y sociedad\n                        <\/em>.\n                        Plaza &amp; Jan\u00e9s.\n                    <\/li>\n\n                    <li id=\"nota-4\">\n                        Instituto Nacional de Estad\u00edstica. (2024).\n                        <em>\n                            Encuesta Permanente de Hogares Continua (EPHC):\n                            M\u00f3dulo de Tecnolog\u00edas de la Informaci\u00f3n y la\n                            Comunicaci\u00f3n (TIC)\n                        <\/em>.\n                        Gobierno de la Rep\u00fablica del Paraguay.\n                    <\/li>\n\n                    <li id=\"nota-5\">\n                        El manuscrito atribuye esta caracterizaci\u00f3n a la\n                        Comisi\u00f3n Internacional Independiente de Investigaci\u00f3n\n                        sobre los territorios palestinos ocupados de las\n                        Naciones Unidas y remite al enlace:\n                        <a href=\"https:\/\/goo.su\/tGRAaz\" target=\"_blank\" rel=\"noopener noreferrer\">\n                            https:\/\/goo.su\/tGRAaz\n                        <\/a>.\n                    <\/li>\n\n                    <li id=\"nota-6\">\n                        T\u00e9rmino popularizado por el economista y ex ministro\n                        de Finanzas griego Yanis Varoufakis y atribuido al\n                        economista franc\u00e9s C\u00e9dric Durand.\n                    <\/li>\n\n                <\/ol>\n\n            <\/section>\n\n\n            <!-- =================================================\n                 REFERENCIAS APA\n            ================================================== -->\n\n            <footer class=\"scp-opinion__references\">\n\n                <h2>\n                    Referencias\n                <\/h2>\n\n                <p>\n                    Castells, M. (2001).\n                    <em>\n                        La galaxia Internet: Reflexiones sobre Internet,\n                        empresa y sociedad\n                    <\/em>.\n                    Plaza &amp; Jan\u00e9s.\n                <\/p>\n\n                <p>\n                    Instituto Nacional de Estad\u00edstica. (2024).\n                    <em>\n                        Encuesta Permanente de Hogares Continua (EPHC):\n                        M\u00f3dulo de Tecnolog\u00edas de la Informaci\u00f3n y la\n                        Comunicaci\u00f3n (TIC)\n                    <\/em>.\n                    Gobierno de la Rep\u00fablica del Paraguay.\n                    https:\/\/www.ine.gov.py\n                <\/p>\n\n                <p class=\"scp-opinion__reference-note\">\n                    Las referencias 2 y 5 fueron entregadas por el autor\n                    mediante enlaces abreviados. Se conservan en las notas\n                    para respetar el manuscrito original.\n                <\/p>\n\n            <\/footer>\n\n\n            <!-- =================================================\n                 NOTA EDITORIAL\n            ================================================== -->\n\n            <aside class=\"scp-opinion__editor-note\">\n\n                <strong>\n                    Nota editorial\n                <\/strong>\n\n                <p>\n                    El presente contenido corresponde a un art\u00edculo de\n                    opini\u00f3n firmado. Las interpretaciones, valoraciones y\n                    conclusiones expresadas pertenecen a su autor.\n                <\/p>\n\n            <\/aside>\n\n        <\/div>\n\n    <\/main>\n\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>An\u00e1lisis \u00b7 Comunicaci\u00f3n y pol\u00edtica Opini\u00f3n Bytes para esquivar el olvido De las botas a los \u201cbots\u201d o sobre los nuevos paradigmas autoritarios Un ensayo de Rub\u00e9n Penayo A. sobre comunicaci\u00f3n pol\u00edtica, microsegmentaci\u00f3n, propaganda, brecha digital y las nuevas formas de influencia que atraviesan a las sociedades contempor\u00e1neas. Por Rub\u00e9n Penayo A. Publicado 12 de septiembre de 2026 Categor\u00eda Opini\u00f3n y an\u00e1lisis De las formas hist\u00f3ricas de&hellip;<\/p>\n","protected":false},"author":1,"featured_media":441,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investigacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BYTES PARA ESQUIVAR EL OLVIDO - Comunicadores<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/comunicadores.org.py\/index.php\/2026\/09\/12\/bytes-para-esquivar-el-olvido\/investigacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BYTES PARA ESQUIVAR EL OLVIDO - Comunicadores\" \/>\n<meta property=\"og:description\" content=\"An\u00e1lisis \u00b7 Comunicaci\u00f3n y pol\u00edtica Opini\u00f3n Bytes para esquivar el olvido De las botas a los \u201cbots\u201d o sobre los nuevos paradigmas autoritarios Un ensayo de Rub\u00e9n Penayo A. sobre comunicaci\u00f3n pol\u00edtica, microsegmentaci\u00f3n, propaganda, brecha digital y las nuevas formas de influencia que atraviesan a las sociedades contempor\u00e1neas. 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